Targeted Seo Placement Is Critical For A Small Business' Website
Generally, having your business' website appear on the first page or two of a Google search result generally is a good thing, if your website doesn't help searchers become customers all the first-page ranking results will do nothing for you. A good SEO placement knows this and will work to create an affordable SEO campaign that's effective for you.
An SEO placement campaign is only as good as your keywords. Sure, lots of traffic to your website is a good thing, but the kind of traffic you really want is traffic to your site from people who are looking for what you offer.
For example, if you're an attorney who specializes in wills and estate planning, especially for divorced people, an SEO placement campaign that gets folks to your website who are looking for a real estate lawyer is a wasted campaign -- and a waste of your precious marketing dollars.
But if your SEO marketing company creates an affordable SEO campaign that targets people who need estate planning services, you will have spent your marketing budget in a highly targeted and very successful manner. People just looking for an "attorney" won't come your way; people who are looking for "divorce estate planning, " or "estate planning second marriages" will.
So beware of SEO companies that tout they will get you "on the first page of Google, guaranteed!" Be sure to ask them what they will do to ensure you'll wind up on the first page or two of results of people who truly are looking for you. That kind of affordable SEO company -- the one that understands targeted traffic -- is the one to hire.
Tom Bates is certified as an expert search engine marketing consultant. His Firms focus is Organic Search Engine Optimization. Contact Information: www.absoluteplacementtoday.com tbates@absoluteplacementtoday.com
Article Source: ArticlesBase.com
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SEO - Search Engine Optimization... how much to charge for this service?
My boss has suddenly appointed me to do all the SEO placement and submissions as well as site updates and configuations to get listed... It was my understanding that we were going to pay someone else to do this, someone with experience. I have some experience but I feel at this point it will take me alot more time and cost her alot more money to pay me to do it. My question is this: How much should I charge her? I am already her personal assistant and make a decent wage. I am thinking about finding a safe middle ground for payment and/or charging her extra funds for any time I spend working on the site, which will be ALL of my time at this point, since her site has just been created and barely online. What is your opinion?
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Will having different links to the same page adversely affect SEO placement?
I am revamping a website with an OK Google ranking to try and improve page rank. I run the site with PHP with SE friendly links (no query strings). The base-names of the URLs were "index.html", but I can call them anything, and I need to know if I have some of the pages marked as "index.html" and other named "video_dvd.html" that bring up the same page will be considered SE spam. Example:
www.site.com/catalog/122/index.html
www.site.com/catalog/122/video_dvd.html
www.site.com/catalog/122/video_dvd_featuring_widgets.html
All three of these links would go to the same page, as the PHP only reads the 'catalog' and '122' part of the URL to lookup the information from the DB. I've kept things uniform by having the same types of links on one page (for example, the index page has index.html links, and the product directory has the 'video_dvd.html' links.
Is this type of SEO kosher for Google and the like, or should I keep one uniform link for each page?
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do i need to pay for seo placement?
i'm using go daddy and they are going to charge me for seo placement. is this legit?
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