Google Local Business Search Engine Optimisation
It is simply a matter of logistics, whether your business takes the SEO (search engine optimisation) or GLSEO (Google local search engine optimisation) route.
Example 1.
You are an export and import company, based in the South of England. Your client base spans the globe and your company, regularly, imports and exports goods from far flung places.
This business would benefit from SEO because there are no geographical constraints. They desire to attract potential customers based anywhere on the globe and SEO would offer the broader appeal that this company aspires to.
Example 2.
Your business is supplying and fitting replacement windows and doors to private residences and commercial buildings. Your head office is based in Manchester, but, you have a further ten offices based across the UK (Bristol, Cardiff, Liverpool, Newcastle, Leeds, Birmingham, Aberdeen, Edinburgh, Glasgow and London). You have a large team of tradesmen who travel from their local office bases to anywhere in the country.
Obviously, the solution for this business would be to offer SEO. They are a national company that can travel to any location within the British Isles. So, perhaps, this was too clearly an SEO choice and should not have been used as an example, but wait, it is possible that you are not grasping the bigger picture. The offices in Glasgow and Birmingham are newly opened; they are not attracting customers at the same rate as the other locations because potential customers are unaware that the company, now, operates in their areas. So, whilst the advice offered to this business, as a whole, may be to utilise SEO on their business website, the offices in Glasgow and Birmingham would, definitely, benefit from Google Local Search Engine Optimisation.
Google Local Search Engine Optimisation allows your business to advertise its presence, within your local area and to potential customers, who by entering geographical keywords, as well as, business or product keywords into the search engines, have already shown an interest in what your business is selling and are, merely, trying to discover a locallly based company to provide their requirements.
UKIM are specialists on SEO and GLSEO and can advise the best route for your business needs.
Professional search marketing solutions including search engine optimisation, pay per click, web design and more
Article Source: ArticlesBase.com
