SEO Optimization Report
Free Tools for Search Engine Optimization
One of the most important aspects of monitoring your progress of your search engine optimization campaigns is to effectively develop an SEO optimization report. If you have hired a SEO services firm then they should provide you with an SEO optimization report on a biweekly basis or monthly basis to show how your site is generating organic traffic through the major search engines. One of the key aspects to your SEO optimization report is to make sure that you are able to effectively monitor sales conversions from visitors that have found your site through organic search engine rankings. If you have the proper SEO monitoring software in place - specialized modules within this software will allow you to follow conversions on a daily basis.
If you are engaging an ecommerce SEO campaign on your own, the tendency for most entrepreneurs is to try to monitor their success on a daily basis. However, at the onset of your ecommerce journey, we strongly recommend that you shy away from developing a comprehensive SEO optimization report daily. This again can lead to frustration as you wait for the results that you anticipate from your search engine optimization campaign. As we have stated time and time again, it is important to remember that a good search engine optimization campaign can take one month to six months to almost eight months before all of the content you have produced and efforts that you have put into your SEO work becomes visible. When you develop your SEO optimization report, you need to treat your work as if it were a scientific project. In fact, the very nature of search engine optimization is scientific in that you are seeking to work with computer algorithms that will showcase your ecommerce platform or informational portal to the general public through the usage of major search engines.
Also, as you develop your SEO Optimization Report, you are going to want to focus on which specific search engines are producing the most traffic for your website. If Bing is producing the most traffic to your web platform then you may want to gauge and tweak the techniques that you are using so that Yahoo and Google are more effectively able to index the content that you have developed for your website. This is an especially important practice to engage in frequently as your site does become visible among the major search engines.
Let's return to what we discussed above as it pertains to ecommerce SEO and tracking the conversion rate in your SEO optimization report. This is an especially important practice as it will assist you in further determining the return on investment that are you receiving by spending money (and/or time) on properly increasing the visibility of your website organically. As we discussed in our previous article pertaining to SEO monitoring software, your customized SEO optimization report (if it is produced by an internal tracking program) should tell you exactly the percentage of visitors that purchased something from your website as it relates to how they came to your site. A key target number to look for when you review your SEO optimization report is that approximately 1% to 3% of people that come to your ecommerce platform should purchase something either on their first or second visit.
One of the key metrics that you should include in your daily, weekly, or monthly SEO optimization report is the amount of money that you spent your campaign versus the amount of revenue (or profit) that was generated from people coming to your website through organic search results. For instance, if you spent $10, 000 (in one month) for search engine optimization services and over a period of six months 100, 000 people came to your website through organic search engine rankings then the calculation is that you spent ten cents per visitor. Among those 100, 000 people that came to your website, let's assume that 2% of people (or 2, 000 individuals) purchased something from your ecommerce platform. We will also assume that each order on your website generated $50 per ticket. As such, by spending $10, 000 on your search engine optimization campaign you were able to generate $100, 000 of revenues. We will also further assume that you generate a profit of thirty cents on each dollar of revenue that you generate from your sales. As such, by spending $10, 000 on your search engine optimization campaign you were able to generate $30, 000 of profits. As such, within your SEO optimization report you should have metrics like this that clearly shows the return on investment as it pertains to your ongoing marketing campaigns.
You would be surprised to know that many SEO services firms and SEO monitoring software programs do not automatically calculate these metrics for you on an ongoing basis. As such, if you do retain the services of an SEO services company or web development firm then you should make sure that they are able to provide these types of metrics regularly. This will ensure, again, that you are properly capitalizing on the money you are spending on search engine optimization. In regards to paying for SEO services, a good rule of thumb is that every dollar you spend on SEO should return you three dollars in sales. While these may seem like a substantial return on your investment as it pertains to search engine optimization, it is important to note that you are also taking a significant risk (both in time and money) as it relates to producing content, developing inbound links, and marketing your ecommerce platform to the general public. Therefore it is warranted that you receive a significant return for your efforts and capital as it relates to your search engine optimization campaigns.
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